Back to Basics: Keyword Match Types

Open notebook next to pencil, glasses, and open laptop

In the next part of our back-to-basics series, we will be talking about Keyword Match Types. When setting up your advertising campaign in Google Ads and the keywords that will trigger your ad to be shown, these match types allow you to control how exact the searches performed have to be for Google to show […]

E-Commerce is Changing. What Do I Need to Know?

Phone showing shopping for sweatshirt

Over the past year, we have all been encouraged to stay out of the stores, stay home, and stay safe. This has caused even more people to turn to shop from the comfort and safety of their homes, which grew an already increasing e-commerce market. Retailers who relied primarily on a brick and mortar business […]

Pinterest Ads

Woman on phone in front of open laptop

As the e-commerce market becomes increasingly saturated, it’s vital you’re reaching potential customers in the places they already are, and you can reach new and unique audiences. As these businesses begin their advertising campaigns, the amount of competition on these marketing platforms increases.   Pinterest Ads is an advertising platform with lower competition than other platforms, […]

Why Do We Click on Ads?

Times Square with text Why do we click on ads?

Often when we are searching the Internet we are on a hunt, we are on a mission and looking for something particular. Ads must convince us it is worth our attention and attract us enough that we are willing to take a detour to see what it’s all about. According to Psychology Today, it takes […]