Google Ads Target CPA Bidding

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While setting up ad campaigns, Google provides a bidding strategy that allows bids to be automatically optimized and provides bids for each auction in real-time. This is known as Target CPA bidding. This bidding strategy is designed to achieve the highest number of conversions without going over the target Cost-per-Action (CPA) that has been set. […]

Back to Basics: Google Ads Audience Targeting

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Being able to get your ad in the right places and in front of the right people can be the difference between the failure or success of a campaign. That’s exactly why we need to touch on ad targeting in our back-to-basics series. One of the ad targeting strategies that you can use is audience […]

Google Ads Optimization Score

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Google Ads provides a score based on its estimate of how well your Google Ads account is set to perform, this is known as your optimization score. Optimization scores are available at the account level, manager account level, and campaign levels. This score is a percentage ranging from 0% to 100%, with 100% representing that […]

Google Ads & Quality Scores

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Most of us are familiar with the fact that quality score has great importance in our Google Ads accounts and campaigns, but how that quality score is determined is a little more difficult. We are already able to check keyword-level quality scores within our Google Ads accounts, but what about everything else? With these scores […]