Back to Basics: Google Ads Audience Targeting
Being able to get your ad in the right places and in front of the right people can be the difference between the failure or success of a campaign. That’s exactly why we need to touch on ad targeting in our back-to-basics series. One of the ad targeting strategies that you can use is audience […]
Back to Basics: Pricing Models
In the next part of our back-to-basics series, we will be talking about the different types of pricing models for your advertising campaigns. This is the fourth article in our back-to-basics series. In parts one and two, we discussed PPC Metrics and in part three we discussed Keyword Match Types. What topics should we cover […]
Back to Basics: Keyword Match Types
In the next part of our back-to-basics series, we will be talking about Keyword Match Types. When setting up your advertising campaign in Google Ads and the keywords that will trigger your ad to be shown, these match types allow you to control how exact the searches performed have to be for Google to show […]
Back to Basics: More PPC Metrics
Continuing our back-to-basics series, we will be talking about more of the PPC metrics that can be used in determining the success of your campaigns. If you missed the first post of our back-to-basics series, we talked about some other PPC metrics. Clicks, cost per click (CPC), click-through rate (CTR), and quality score. Click here […]
