Why Do We Click on Ads?
Often when we are searching the Internet we are on a hunt, we are on a mission and looking for something particular. Ads must convince us it is worth our attention and attract us enough that we are willing to take a detour to see what it’s all about. According to Psychology Today, it takes […]
Back to Basics: More PPC Metrics
Continuing our back-to-basics series, we will be talking about more of the PPC metrics that can be used in determining the success of your campaigns. If you missed the first post of our back-to-basics series, we talked about some other PPC metrics. Clicks, cost per click (CPC), click-through rate (CTR), and quality score. Click here […]
Back to Basics: PPC Metrics
From the first Pay-Per-Click (PPC) campaign you create, you tend to come across the same keywords time and time again. This is why it’s important to be familiar with these keywords. Our back-to-basics series is here to do just that. In the first of our back-to-basics series, we will be talking about a few different […]
Google Ads & Quality Scores
Most of us are familiar with the fact that quality score has great importance in our Google Ads accounts and campaigns, but how that quality score is determined is a little more difficult. We are already able to check keyword-level quality scores within our Google Ads accounts, but what about everything else? With these scores […]
