Google Ads Target CPA Bidding
![Money with gavel on top.](https://ml3xwvgjzqwb.i.optimole.com/w:800/h:450/q:mauto/f:best/https://www.bawolppc.com/wp-content/uploads/2021/06/CompressedGoogle-Ads-Target-CPA-Bidding-1.jpg)
While setting up ad campaigns, Google provides a bidding strategy that allows bids to be automatically optimized and provides bids for each auction in real-time. This is known as Target CPA bidding. This bidding strategy is designed to achieve the highest number of conversions without going over the target Cost-per-Action (CPA) that has been set. […]