Skin Trades

Over 60% PPC Improvement in 7 Weeks!

For the past 7 weeks we have been working with an online Video game company called Skin Trades.

Example of Display Ad:

Example PPC Display Ad

For many online based companies running a successful PPC campaign that generates sales can be a real challenge.

This was why a major online video game site came to us. Our PPC management experts have helped take their PPC marketing from strength to strength find out how.

Example of In-Stream Video Ad:

Our Approach

We restructured the Google AdWords account to improve the ability to target conversions; on top of this we created several new campaigns for new target keywords to help broaden the paid advertisements for regional differences.

The approach taken by our PPC team to improve the performance of paid advertising for Skin Trades included.

  • Carrying out a detailed market and keyword research
  • Carrying out competitor research
  • Customer profiling to determine best sectors to target for highest returns
  • AdWords account restructuring
  • Account optimization at the keyword level to give the best performance
PPC Target audience
PPC Management


Below are the results achieved after just 7 weeks of PPC management.

  • 51% increase in ad impressions
  • 88% increase in clicks
  • 60% increase in conversions with a 69% increase in sales value

The above case study is just one example of many where Bawol PPC has managed to generate an increase in conversions and sales value in a very short time period.

For many businesses this quick improvement in conversions and sales from PPC can help raise them from market lulls and fund future expansion plans.