PPC Improvements for Upgrade CS|GO

Upgrade CS|GO’s PPC campaigns

Only three months ago we started Upgrade CS|GO’s managed video game PPC campaigns.

The client, Upgrade CS|GO, is a leading online video game site. The overall goal of the video game PPC campaign is to increase leads, drive conversions, and sky rocket the revenue of the site.

Upgrade CSGO Logo

When taking on the PPC management our aim was to increase the profitability of the online paid adverts so the client received the very best return on their investment.

Example of In-Stream Video Ad:

Our Achievements

In the last three months, we have greatly improved the video game PPC campaigns for Upgrade CS|GO.


The number of sales between the first month’s work and the third month’s work has increased by 49% as shown below.

Sales Improvements Through PPC Management

Conversion Rate

The conversion rate between when we started work and the last month has increased by 2% as shown below.

Conversion Rate Improvements Through PPC Management

Total Revenue

The revenue gained from PPC campaigns for Upgrade CS|GOhas increased by 68% over a three-month period as shown below.

Revenue Improvements Through PPC Management

Gross Profit

Gross profit from the Upgrade CS|GO’s PPC campaign has increased by 71% between our first month’s work to our third month’s work as shown below.

Profit Improvements Through PPC Management

Summary of Results

Just three months of our PPC management service has seenUpgrade CS|GO’s PPC campaigns improve by…

Sales Increase

49% more sales

Revenue Increase from PPC

68% increase in the revenue from PPC

Profit Increase from PPC

71% increase in gross profit

Conversion Rate Increase with PPC Ads

All with just a 2% increase in the conversion rate

Showing that the PPC traffic is now highly relevant, bringing in relevant customers who spend more attracted by the better quality PPC ads.
Our client is very pleased with these results and so is the team here at Bawol PPC as well.
What’s Next?
As with all of our work, we never stop improving. What is next is for the PPC management for Upgrade CS|GOis to simply look at improving all of the KPIs as shown in this article and more.
Further optimization of the PPC campaigns will continue to happen, as will introducing more and more ad groups and campaigns to help widen the reach of their PPC ads.
How Can I Get These Results?
To see this level of improvements to your paid advertising get in contact with the team here at Bawol PPC today on 734-775-5946 or get in touch using the form below. Our PPC management experts are ready to help!

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